Chess College

Chess College







Our Story

When we started PCA Professional Chess Association Ltd., we had no idea how fast and how big it would grow. We were VERY pleasantly surprised. In a very short order we were approached by wonderful companies and individuals that have supported the idea of empowering and providing an opportunity for the 700+ MILLION active chess players in the world. An opportunity to have some fun, make some money, and most importantly, provide some education for children all over the world through PCA chess.

Chess is a brilliant game that offers so many positive elements. For example, many governments are now mandating that chess be part of the school curriculum in their respective countries. Numerous studies have indicated and  proven that children who play chess are likely to achieve improved school marks. The game of chess also provides children with critical thinking and strategy skills, as well as decision making abilities. Chess also instills a ‘winner’ mentality. From a health perspective, it is also generally recognized that playing Chess helps children with Attention Deficit Disorder (ADD) and Autism. It even helps older people suffering from early onset Alzheimer’s .

Chess-related research and educational projects are currently ongoing in the United Kingdom, Spain, Turkey, Germany, and Italy, among other countries. The European Parliament has expressed its favourable opinion on using chess courses in schools as an educational tool. Similarly, the Spanish Parliament has approved the implementation of chess courses during school hours. Likewise, Armenia has initiated compulsory chess lessons in its school systems with tremendous results. These initiatives have been conducted because chess is considered an effective educational tool able to improve not only mathematical skills, but also other academic skills such as reading and general cognitive abilities such as concentration and intelligence. Critically, efforts to promote chess in schools take for granted that chess skill transfers to other domains. For a collection of studies confirming the positive effects of chess in education please go to the following link:

The Benefits of Chess in Education – Waterloo Regional Chess …

Please read this document. It is a fantastic endorsement of the benefits of chess and if you have children you will immediately enroll them in a chess program!

A great motivator for the Founder of PCA Chess was a film called “THE QUEEN OF KATWE”.

Its a classic Disney film that depicts a true story about a young impoverished girl from Uganda. Despite overwhelming odds she is introduced to and discovers the game of chess.

You must watch this inspirational film and the story of how, without the benefit of any education, chess enables her to rise through the ranks of the chess world. It will make you laugh, it will make you cry, and it will make you cheer her accomplishments.

Here is the trailer for the film which has been watched over 2.5 million times, and a personal interview with this remarkable girl.

The founder of PCA chess has been involved for many years in film and television, publishing, music and a diverse set of business experiences. His programs have been seen around the world, but he initially started his career as a teacher of special education after graduating from Oxford in the UK. For a number of years he worked in impoverished communities just like the one featured in the film. He therefore understands and relates to this story.  ‘Underdog’ stories are always inspiring. This young girl found education through chess. So did so many of the children in her impoverished community who also eventually attended various universities and became professional engineers, teachers and much more. The chess teacher did a wonderful thing when he introduced chess to these children and inspired them to achieve.

This story of “THE QUEEN OF KATWE” has always stuck with the founder of PCA and in the back of his mind and he vowed that at some point he would try to provide the same ‘giving back’ to the community, just as the chess teacher did in the film.

You will note that at the end of this film there is a request for donations. We believe that the PCA KNIGHTS OF THE ROUND TABLE can help this good work in Uganda.

The idea of creating a school for chess was a natural development of what PCA actually does. It empowers chess players, particularly children,  from all over the world to earn a living from a game chess players love.

PCA does this by creating new opportunities through television shows, tournaments and other events that are fun and give a chance for ANYONE, regardless of their skill level at chess, to win or earn money.

It was therefore only an extension of PCA philosophy to provide that same opportunity for future PCA chess players by providing an opportunity for them. This is what other organizations do when they organize soccer camps, hockey camps etc. They foster the growth and interest in their chosen sport.

But like everything else PCA does, we like to take a slightly different approach and make it a fun learning experience, not just for the child, but also for the parents if they wish to take a fabulous opportunity to engage with their kids in a fun, safe and warm environment. So Chess College was born.

Chess and education go hand in hand as many independent studies will attest. Educational franchises always do well as a stand alone business, but PCA chess is going to take it a step further. Not only will be teaching chess to children in the Chess College establishments, but we will offer the same opportunity to parents who can enjoy watching their children learn, even play chess themselves on some new chess table technology that we have available, and the whole family can enjoy great home made Pizza, Sandwiches and subs, fresh fruit, smoothies and much more.

You are probably all familiar with soccer or hockey camps for kids. Well Chess College will offer young children the equivalent of those soccer camps but Chess will be the game.. What is truly unique is that the children will also be taught how they can play the PCA giant chess games, how to find endorsements, (even at a very young age) and what opportunities there are for them to earn a living in the PCA. This is done slowly and and carefully and only when the children are approaching the age of 12 years old.  Chess College actually prepares them with a life skill.

We are so excited by this CHESS COLLEGE concept, there is nothing like it anywhere!

The first Chess College is now being planned for opening in 2019. All PCA Chess-VIP members will be invited to the grand opening ceremony to see this amazing facility.

This first facility is designed to maximize the high public profile of PCA Professional Chess Association. It will have massive advertising through local, national and international television shows, tournaments, and a global advertising campaign.

The concept of the Chess College is primarily to teach chess to children. However, the Chess College’s are like having a Subway, a Boston Pizza, a Bakery with wonderful home made foods and refreshments, all wrapped up into one business.

We encourage families and children to attend, we make sure that their visit is relaxing, warm, safe and provides everything they need. It’s really like a big living room. Not only do we have our delicious flavorful coffee and tea selection, but we also have great food. All of the food is from home made recipes.

The ambience is warm and inviting and every table in the Chess College is utilizing some very special technology created in Japan that will allow anyone to play blitz chess if they choose to. It’s just a great fun place to gather.

In the center of the ambient space is a large glassed in classroom, specifically designed for chess to be taught to children. The benefits of Chess are many, and if you haven’t already read the document link on the home page of this web site about the benefits of chess in education, then click on this link here. It is a fantastic endorsement of chess and education. If you have children you will love this collection of various studies showing how beneficial chess can be as a learning tool. This is such good material we have repeated the inclusion of this link for you. Its a ‘must read’.

The Benefits of Chess in Education – Waterloo Regional Chess …

The Chess College’s are part of the community. Relationships with business’s, local organizations and schools, are encouraged and important to cultivate.

The Chess College will have a very good standing within the community and will have a very high standard of operation and management.

So, we are looking for well qualified entrepreneurs, teachers, business people, to take the territorial rights for every USA State, Every Canadian Province, and every other country where chess is played. (Which is most of the world.) If you should be interested then please contact us NOW at:

Here are some frequently asked questions:

Does PCA offer any training?
Yes!  Our Training Program equips you with the skills and knowledge you need to operate your Chess College. Training is held at PCACHESS head quarters corporate offices and in the actual Chess College establishments. The cost of our Training Program is included in the franchise fee, although you will have personal expenses including transportation, meals, and accommodations while training. All Chess College Franchise Partners are required to attend and successfully complete the training program.

How are new Chess College locations selected?
Our real estate strategy is in keeping with how we operate PCA CHESS. Simply put, we believe in quality.  We pursue prime locations with great exposure to pedestrians and/or vehicle traffic, and easy access for customers. We look for the right demographics and the right density of population. Our experienced real estate team performs site selection and lease negotiation in-house. They have a combined 60+ years of experience in commercial real estate and know how to locate a site for a successful Chess College.

Who designs and builds the Chess College facilities?
A good Chess College is a comfortable, warm and inviting place. Our experienced team manages the design of each Chess College to suit its surroundings and set the stage for an authentic facility and chess learning experience. The Franchise Partner signs a Construction Management Agreement and pays for the design, construction, furniture, fixtures, equipment and other materials and services associated with build-out of the location. Co-ordination and management of the construction process is provided by the Chess College team.

Who sets up and opens the Chess College?
Our experienced Operations team commissions each new store with the Franchise Partner. This is done in advance of opening and includes setting up the store, receiving initial inventories, and training staff. The Franchisee hires staff and trains them during the commissioning period.

What is the franchising process and how long will it take?
Our process is relatively simple and includes these necessary steps:
1)      a review of your Franchise Application
2)      a Conversation with a member of our team (by phone or in person) to answer your initial questions
3)      a Chess College Presentation (in person or via webinar)
4)      Disclosure Documents and Confidentiality Agreement signed, and Refundable Deposit accepted
5)      Chess Day  – an opportunity to meet with key people in our organization one-on-one, so we can get to know one another
6)      Approval and Franchise Awarded
The process of qualifying for a Chess College franchise can vary, and may take four weeks (minimum) or longer.

How long does it take to open a new Chess College?
A new location is secured by our real estate department. Once secured, it takes 90-120 days to design the coffeehouse and obtain approvals, permits and pricing. It then takes another 90 days to build your coffeehouse and prepare to open it.  In the case of refranchising an existing coffeehouse, the process is much shorter – requiring time for training the new Franchise Partner and supporting him/her in taking possession of the business.

What are the Royalty and Marketing Fees?
Royalties are remitted to the Franchisor on a weekly basis at the rate of 5% of gross sales. The National Marketing Fund contribution is made on a weekly basis at the rate of 3% of gross sales. In addition to this contribution, each Franchise Partner is required to spend an additional 1-2% of sales on approved Local Store Marketing activities. The Chess College is in a unique position in that it produces its own international programming that will be distributed around the world. This provides us the opportunity to provide much more publicity and advertising than any other Franchise.

Royalties and Marketing Fees provide for:

  • Ongoing advertising world wide. Trademarks and Operating Systems
  • Operational Field Support
  • Purchasing Power Program
  • Product Research and Development
  • Ongoing Training Programs
  • National Marketing Program
  • Local Marketing Guidance
  • Corporate Communication Programs

What is the typical investment?
The Chess College franchised operations typically requires a total investment of approximately $385,000 to $595,000. This includes the $35,000 franchise fee. However, some people may choose to have our premium designs that provide for a much larger facility in the region of 10,000 sq. ft. Typically the cost will be between $1.500,000 to $2.500,000 The exact amount will vary with each location depending on several factors including the exact size of the store, improvements provided by the Landlord, and other circumstances. Financing is generally available through lending institutions by way of a Small Business Loan. Although the full amount of the investment may be available to an applicant by way of a loan from PCA Professional Chess Association, we will not approve a candidate unless they have a minimum of 60% of the total in cash to invest in the business. We believe this level of investment is required so a franchisee does not embark in the business with an unreasonable debt load.

The total investment provides for:

  • Use of the Chess College name, trademarks, operating system, and quality reputation
  • Benefits of our collective experience, business expertise and advice
  • Site selection and lease negotiation
  • Design and layout of new store
  • Store construction
  • New Franchise Partner training program
  • Initial commissioning of store
  • Assistance at store opening

What do I need to do next?
Contact us by email and ask us for an application form just to get things rolling.   We invite you to meet with us to discuss Chess College opportunities in detail. We can talk via phone, in person or via webinar.  It’s that easy.  We’re looking forward to meeting you!

If you are interested in knowing more about franchise opportunities with Chess College Coffeehouse please request your quick application form here: